See What’s Being Said About Pilates Addiction

Discover more about our journey, community, and how Pilates Addiction is shaping the future of fitness in our press releases and blog articles.

PA Ann Arbor
PA Surpasses 300 Territories Sold, Cementing Its Place Among America's Fastest-Scaling Pilates Franchises

Franchise owners across the country continue to choose Pilates Addiction for its proprietary Aurum™ Reformer, proven leadership, and a model built to win in today's boutique fitness market.

Yahoo! Finance

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PA Miami
Pilates Addiction Celebrates 200 Territories with Immersive Art Basel-Inspired Pop-Up at the Fountainebleau Miami

30 Patented Gold Reformers Take Over the Lawn as the Brand Expands Nationwide and Prepared for Major East Coast Openings.

PR Newswire

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PA West Hollywood
Pilates Addiction Launches With Big Plans To Scale, Sarah Luna as CEO

The exciting new Pilates franchise is open in West Hollywood, with plans to expand to New York City. After that, it's eyeing nationwide growth.

Athletech News

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PA Craig Ranch

After 20 Years in Craig Ranch, Local Couple Is Bringing a Whole New Pilates Experience to McKinney

Alex and Naomi Calle are opening Pilates Addiction in the community they've called home in nearly two decades, bringing a high-energy approach to Pilates to Craig Ranch.

Yahoo! Finance

 PA Leawood

Have a 'Pilates Addiction?' Fitness Studio Coming to Leawood's Park Place

Pilates Addiction runs under the same ownership group as BODY20, which has a location in Lenexa, and beem Light Sauna, which is adding a studio in Leawood, too.

Johnson County Post

 ATN Innovation

The Red-Hot Pilates Market Still Has A Lot of Room to Grow, Brand Leaders Say

While Pilates studios are seemingly popping up on every corner in the U.S., executives at the world's top brands say they're just scratching the surface...

Athletech News

 PA Ann Arbor

Franchisee Spotlight: Pilates Addiction in Ann Arbor, Mich.

The Pilates Addiction in Ann Arbor, Michigan has gotten off to a stellar start since opening a few weeks ago.

Athletech News

 Unemployable with Jeff Dudan

She built Club Pilates Into A Giant - Now She's Doing It Again With A New Brand

Unemployable with Jeff Dudan

iHeart Podcast

 Kirk and Tara Belz

Pilates Addiction Comes to Leawood with Community Roots and a World Cup Moment

One of the most talked-about boutique fitness brands in the country is coming to Leawood, and Kirk and Tara Belz are making sure the community feels it from day one.

PR Newswire

 Retail Intel Podcast

Ep. 65: Pilates Addiction on Retail Intel

Pilates is exploding with Gen Z and millenials, but the winners won't be the quiet studios.

Spotify

 PA Short Hills
Pilates Addiction Launches Next 300-Territory Expansion Following Record-Breaking First Year

Fast-growing Pilates franchise enters its second year with new available markets nationwide and internationally, accelerating studio openings and growth while continuing to pace ahead of competitors in the boutique Pilates space.

Yahoo! Finance

 Hendersonville PA
Nashville's First Pilates Addiction Studio Set to Open May 2026

Featuring the patented Aurum™ gold reformer, the new Hendersonville studio expands the brand's performance-driven Pilates experience into Tennessee.

Yahoo! Finance

 The Future of Fitness Podcast
Sarah Luna - Pilates 3.0: How Pilates Addiction Plans to Scale to 1,000 Units by 2030

In this episode, host Eric Malzone sits down with Sarah Luna, CEO of Pilates Addiction, to explore the brand's rapid rise and what she calls "Pilates 3.0."

The Future of Fitness

 250 PA Territories
Pilates Addiction Surpasses 250 Licenses, Creating 2,000+ Jobs and Investing $5.25M in Instructor Training

250 licenses sold nationwide, fueling rapid U.S. expansion.

Yahoo! Finance

 Taylor Call and Family
Boise Welcomes Pilates Addiction: Founding Memberships Now Open at the City's New Boutique Studio

Local entrepreneur Taylor Call brings high-energy, results-driven Pilates classes to Apple Street, offering early access, VIP events, and the exclusive WundaFormer experience.

Yahoo! Finance

 Pilates Addiction West Hollywood
Pilates Addiction Kicks Off National Launch With First-Ever Studio in West Hollywood

The Next-gen Pilates concept Opens with Glow Classes, DJ Sets and Celebrity Events.

Yahoo! Finance

 Matt and Shelley Crawford
Local Entrepreneurs Matt and Shelley Crawford Bring Pilates Addiction to Ann Arbor, Opening Early Spring

The husband-and-wife team will introduce high-energy, results-focused Pilates with signature WindaFormer classes to the community.

PR Newswire

 Kevin Walcott
Pilates Addiction Coming to Dr. Phillips, Now Welcoming Founding Members as Community Momentum Builds

Limited pre-opening memberships now available, offering priority class access, preferred pricing, and the exclusive WundaFormer experience.

PR Newswire

 250 PA Territories
Pilates Addiction Surpasses 250 Licenses, Creating 2,000+ Jobs and Investing $5.25M in Instructor Training

250 licenses sold nationwide, fueling rapid U.S. expansion.

Yahoo! Finance

 Bodybar Pilates
Can the Pilates Franchising Boom Continue?

ATN breaks down the Pilates franchises to watch, innovations shaping the sector and potential competitors in the years ahead Pilates emerged as the hottest...

Athletech News

 Rhea Shivnani PA Owner
Pilates Addiction Expands to Wayne, New Jersey, Bringing Its Dynamic Pilates Experience to the Community

Local owner Rhea Shivnani prepares to introduce a first of its kind Pilates concept that redefines fitness through its nightclub studio atmosphere and classes that provide addictive results.

PR Newswire

 Pilates Addiction Miami Pop Up
Pilates Addiction Tops 200 Territories Sold, Plans To Open 100+ Studios in 2026

The Sequel Brands-owned fitness franchise has an explosive year of growth after opening its first location in May, with ambitious expansion planned for 2026.

Athletech News

 Pilates Addiction Sells 100 Territories
Pilates Addiction Hits 100 Territories Sold Amid Fast Growth

Pilates Addiction is seeing explosive early franchise growth across the U.S. under parents company Sequel Brands.

Athletech News

 Pilates Addiction Sells 150 territories
Pilates Addiction Surpasses 150 Territories - Growth Shows No Signs of Slowing

The high-performance Pilates brand is setting a new standard for expansion in the category.

PR Newswire

 Sarah Luna
HCM People: Sarah Luna, CEO, Pilates Addiction

Luna found a gap in the market for a 'vibey' Pilates brand.

Fit Tech Global

 Pilates Addiction
Meet Pilates Franchise Power Woman Sarah Luna

Sarah Luna is Founder and CEO of Pilates Addiction.

Street Fight Mag

 Sarah Luna, CEO of Pilates Addiction
Q&A with Sarah Luna, CEO of Pilates Addiction

Sarah Luna is the CEO of Pilates Addiction, a next-generation Pilates franchise redefining how people experience movement, fitness and wellness.

CityBiz

 Mario Lopez at Pilates Addiction
Mario & Courtney Lopez Join Pilates Addiction Flagship Opening

Backed on Anthony Giesler's new Sequel Brands and led by industry veterans, Pilates Addiction launches its flagship studio in Los Angeles...

Athletech News