Pilates Addiction Legal Information

Terms of Use

Last Modified: November 26, 2025

These Terms of Use, including any policies, rules and other terms that are expressly incorporated herein by reference (collectively, these “Terms”), set forth a legally binding agreement between you (“you” or “your”) and Pilates Addiction Franchisor, LLC (“Pilates Addiction,” “we,” “us,” or “our”). These Terms govern your use of our website located at www.pilatesaddiction.com (the “Site”), and any content, information, products or services made available on or through the Site (collectively, the “Services”). Please read these Terms carefully before using the Site or any of the Services.

ARBITRATION NOTICE: SECTION 24 (DISPUTE RESOLUTION) OF THESE TERMS CONTAINS A MUTUAL ARBITRATION AGREEMENT AND CLASS ACTION WAIVER THAT WAIVES YOUR RIGHT TO A COURT HEARING AND JURY TRIAL. YOU AGREE THAT ANY AND ALL DISPUTES BETWEEN YOU AND US WILL BE RESOLVED BY BINDING, INDIVIDUAL ARBITRATION AND YOU WAIVE YOUR RIGHT TO PARTICIPATE IN A CLASS ACTION LAWSUIT OR CLASS-WIDE ARBITRATION. PLEASE READ SECTION 24 (DISPUTE RESOLUTION) CAREFULLY.

1. ACCEPTANCE OF TERMS

   By accessing or using the Site or the Services, or by clicking to accept these Terms when this option is made available to you, you accept and agree to be bound by these Terms. In addition to these Terms, your access to and use of certain portions or aspects of the Site, or your ability to access and/or use certain Services, may require you to accept additional terms and conditions, including, without limitation, Pilates Addiction standard membership policies and any applicable membership agreement(s) and/or waiver(s) for your applicable studio(s) (collectively, “Additional Terms”). The Additional Terms are hereby incorporated and made a part of these. Terms by this reference.
   
   THESE TERMS GOVERN YOUR ACCESS TO AND USE OF THE SITE AND THE SERVICES. BY USING THE SITE AND/OR ANY OF THE SERVICES, YOU EXPRESSLY AGREE TO BE BOUND BY THESE TERMS. IF YOU DO NOT AGREE TO THESE TERMS, DO NOT ACCESS OR USE THE SITE OR THE SERVICES.

2. AGE REQUIREMENTS

   You must be at least the age of majority in your state of residence, and fully able and competent to enter into and abide by the terms and conditions of these Terms, in order to access and use the Site and the Services. Individuals under the age of majority are not eligible to use the Site or the Services and may not submit any personal information to us. You acknowledge and agree that your ability to access and/or use certain Services may require a minimum age that is higher than the applicable age of majority. By accessing or using the Site and/or the Services, or by clicking to accept these Terms when this option is made available to you, you represent and warrant that you are at least the age of majority in your state of residence, are legally entitled to enter into these Terms, are legally able to enter into any and all purchase agreements with us and our partners, vendors, agents and service providers, and have the right, authority and capacity to enter into and abide by the terms and conditions of these Terms.

3. MODIFICATION TO THESE TERMS

   We may amend or modify these Terms at any time. We will e-mail you or post a notification on the Site in the event of any material changes to these Terms. Such changes, whether in the form of modifications, additions or deletions, shall be effective when specified in the relevant notification or, if the change is immaterial, immediately upon appearing on the Site. Please check these Terms periodically for changes. Your continued use of the Site and/or the Services following our posting of any changes to these Terms means that you accept and agree to those changes.

4. PRIVACY POLICY

   Your personal information and privacy are important to us. Our Privacy Policy governs the processing of all personal data collected from you in connection with your use of the Site and/or the Services. The Privacy Policy and its terms and provisions are hereby incorporated and made a part of these Terms by this reference. You must agree to the Privacy Policy in order to use the Site and/or the Services.

5. ACCESSIBILITY

   Pilates Addiction is committed to helping those with disabilities access the Site and/or Services. We strive to provide an  excellent online experience for all our guests – including those with sight, hearing and other disabilities. If you have difficulty using or accessing any element of the Site or the Services or if you have any feedback regarding accessibility of the Site or the Services, please contact studio directly. 

6. MOBILE SERVICES

   Certain of the Services are available via a mobile device. To the extent you access the Services through a mobile device, your wireless service carrier’s standard charges, data rates and other fees may apply. In addition, downloading, installing, or using certain Services may be prohibited or restricted by your carrier, and not all Services may work with all carriers or devices. You agree that we may communicate with you by SMS, MMS, text message, or other electronic means to your mobile device.

   You agree to receive automated marketing calls or texts (e.g., marketing, promotions, discounts, offers for products and/or services, etc.) from or on behalf of Pilates Addiction at the phone number(s) you have provided to Pilates Addiction. Such consent is not a condition of purchasing products or services from us. You acknowledge that message frequency varies and that message and data rates may apply. You further acknowledge that certain of such calls or texts may be artificial and/or pre-recorded. You may opt out at any time by following the applicable instructions provided in such calls or texts.

   We will not share, sell, or provide your mobile telephone number or any mobile-related information to any third party for their own marketing or promotional purposes. We may share such information only as necessary to provide the Services, to comply with legal obligations, or as otherwise disclosed in our Privacy Policy.

   To the extent these Terms provide for usage rules applicable to an application that are less restrictive than, or otherwise conflict with, the terms of service of the application store (“App Store TOS”) from which the applicatio

7. ACCOUNT ACCESS INFORMATION

   In the event you are required to create an account to access any part of the Site and/or Services, you must treat your account information (including, without limitation, your username, password and any other piece of information required as part of our security procedures) as confidential, and you must not disclose the foregoing to any other person or entity. You also acknowledge that your account is personal to you and agree not to provide any other person or entity with access to the Site and/or Services or portions of it using your username, password or other security information. You agree to notify us immediately of any unauthorized access to or use of your username or password or any other breach of security. You agree to be responsible for any use of the Site and/or Services or portions of it using your username, password or other security information. We have the right to disable any username, password or other identifier, whether chosen by you or provided by us, at any time, if you have violated any provision of these Terms.

8. SUBSCRIPTION MEMBERSHIPS

   You can find a description of our membership offering(s) (“Membership”) in the Site. All Memberships are subject to Pilates Addiction standard membership policies and your applicable membership agreement(s) with your applicable studio(s). You may purchase a Membership in the Site by paying a membership fee in advance on a monthly basis or another interval that we disclose to you in advance (each, an “Interval”). Once your initial Membership payment is processed, and effective as of that date (the “Membership Start Date”), your Membership shall immediately commence and shall continue to be effective for an initial period of one (1) Interval following your Membership Start Date (the “Initial Membership Period”). YOUR MEMBERSHIP AUTOMATICALLY RENEWS FOR ADDITIONAL, SUCCESSIVE ONE (1) INTERVAL PERIODS (E.G., SHALL CONTINUE ON A MONTH-TO-MONTH BASIS) (EACH, A “RENEWAL MEMBERSHIP PERIOD”), AND AT THE BEGINNING OF EACH INTERVAL WE WILL AUTOMATICALLY BILL THE MEMBERSHIP FEES FOR SUCH INTERVAL TO YOUR PAYMENT METHOD, UNTIL YOUR MEMBERSHIP IS CANCELLED OR TERMINATED.

   During the Initial Membership Period or any Renewal Membership Period, you may cancel your Membership at any time, provided that you shall not be entitled to nor receive a refund of any kind or for any amount. If you cancel your Membership at any time during your Initial Membership Period or during a Renewal Membership Period, you shall continue to retain access to the applicable Membership for the remainder of the then-current Initial Membership Period or Renewal Membership Period. To cancel your Membership, please (i) visit your account page on the Site, (ii) see Pilates Addiction standard membership policies or your applicable membership agreement(s) for further information, or (iii) contact your applicable studio.

   You will be charged the rate stated at the time of purchase (plus applicable taxes) at the beginning of each billing period of your Membership via the payment method that you have provided. You are solely responsible for ensuring that your billing and payment information is correct to prevent your Membership from being cancelled. If your payment method cannot be charged for any reason (such as expiration or insufficient funds), and you have not cancelled your Membership, you remain responsible for any uncollected amounts, and we will attempt to charge the payment method as you may update your payment method information. This may result in a change to the start of your next Membership period and may change the date on which you are billed for each period. In addition, we reserve the right to cancel your Membership if your payment method cannot be successfully charged.

   Prices and terms for Memberships may change at any time. The prices and terms in effect as of the Membership Start Date or the date your Membership last renewed (as applicable) shall remain in effect for the duration of the applicable Initial Membership Period or Renewal Membership Period (as the case may be), provided that new or modified prices and terms may apply to renewals or new Memberships. We will provide you with reasonable notice of any updates or changes in prices or terms before they become effective. If you do not want to renew your Membership under such new or modified prices or terms, you may cancel your Membership as described herein.

9. RESTRICTIONS ON USE

   Solely for Personal Use

   You may use the Site, the Services and all associated content solely for your personal use and enjoyment. The Site, the Services, or any portion thereof may not be reproduced, duplicated, copied, sold, resold, visited, or otherwise exploited for any commercial purpose without our express written consent.

   Accuracy of Information as Condition to Site Access

   To access parts of the Site or the Services, you may be asked to provide certain, sometimes personal, information. It is a condition of your use of the Site or the Services that all the information you provide on the Site or the Services is correct, current and complete.

   Restrictions

   When accessing or using the Site or the Services you may not:

   • Use any device, software or routine to interfere with the proper functioning of the Site;
   • Transmit any unlawful, threatening, abusive, libelous, defamatory, discriminatory, obscene, vulgar, pornographic (including, but not limited to, child pornography), profane, obscene, lewd, lascivious, filthy, vile or indecent information of any kind, including images and language;
   • Transmit any message that constitutes, encourages or incites conduct that would constitute a criminal offense or give rise to civil liability;
   • Transmit or solicit any information, software or other material that violates or infringes upon the rights of others, including material that is an invasion of privacy or publicity rights; is protected by copyright, trademark, or other intellectual property or proprietary rights; or is a derivative work with respect thereto, without first obtaining permission from the owner or right holder;
   • Transmit any information, software or other material that contains a virus, Trojan horse, time bomb, worm or other rogue programming or other harmful component;
   • Use any software, tool, data, device or other mechanism to navigate or search the Site, other than generally available browsers or a search engine provided by us;
   • Use spiders, robots, data mining techniques or other automated devices or programs to catalog, download or otherwise reproduce, store or distribute any information or content available on the Site;
   • Frame or utilize framing techniques to enclose any aspect of the Site, including any trademark, logo or other proprietary information (including, but not limited to, images, text, page layout or form) without our express written consent;
   • Use any metatags or any other “hidden text” utilizing our name or trademarks without our express written consent;
   • Violate or attempt to violate any security features of the Site (it being acknowledged that any violation of system or network security may subject you to civil and/or criminal liability);
   • Violate security features that prevent or restrict use or copying of any content or enforce limitations on use of the services or the content on the Site, including, without limitation, by use of any manual or automated software, devices, scripts bots, crawlers, spiders, data miners, scraping or other automatic access tools;
   • Access content or data not intended for you or logging onto a server that you are not authorized to access;
   • Attempt to probe, scan or test the vulnerability of the Site, or any associated system or network, or to breach security or authentication measures without proper authorization;
   • Interfere or attempt to interfere with service to any visitor, host or network, including, without limitation, by means of submitting a virus to the Site, overloading, “flooding,” “spamming,” “mail bombing” or “crashing;”
   • Use the Site to send unsolicited e-mail, promotions, “junk mail,” “spam,” “chain letters,” “pyramid schemes” or advertisements;
   • Forge any TCP/IP packet header or any part of the header information in any e-mail or in any posting; or
   • Attempt to modify, reverse-engineer, decompile, disassemble or otherwise reduce or attempt to reduce to a human-perceivable form any of the source code used by us in providing the Site.

10. USER COVENANTS

    By accessing or using the Site and/or the Services, you agree to, acknowledge, and represent as follows:

    • You will comply with all applicable federal, state or local laws, rules and regulations in using the Site and/or the Services, and you will not perform or fail to perform any act that you know or reasonably should know would place us or our affiliates in violation of any applicable law, rule or regulation.
    • You have the authority and capacity, under the laws of the state or jurisdiction in which you reside, to make the representations and warranties and be bound by the covenants provided herein.

11. COPYRIGHTS, TRADEMARKS AND OTHER PROPRIETARY RIGHTS

    When accessing and using the Site and/or the Services, you agree to obey all applicable laws and to respect the intellectual property rights of others. You agree that you shall be solely responsible for any violations of any relevant laws and for any infringement of third-party rights caused by any User Content (as defined below) that you provide or transmit to us.

    As between you and us, all content on the Site and the Services, including text, hidden text within our source code, trademarks, software, photos, video, images, graphics, music, audio-visual content, podcasts, recordings, sound or any other digital media, is owned by us and/or our licensors and is subject to protection by patent, copyright, trademark or other intellectual property or proprietary rights. In addition, the entire content of the Site is copyrighted as a collective work under the United States copyright laws, and we own the copyright in the selection, coordination, arrangement and enhancement of such content. Any feedback, suggestions or ideas you provide to us relating to the Site and/or the Services shall be deemed to be non-confidential and we shall be free to use such feedback, suggestions or ideas on a royalty-free, perpetual, irrevocable, worldwide, transferable, unrestricted basis.

    All trademarks, trade names, trade dress, logos and service marks (collectively, the “Trademarks”) appearing on the Site and/or the Services are the property of their respective owners, including, in some instances, us and/or our partner companies. Nothing contained on the Site, the Services or these Terms serves to grant you, by implication or otherwise, a license or right to use any of the Trademarks or copyrights owned by us or by any third party.

    Except as expressly provided herein, you may not use, modify, create derivative works of, copy, redistribute, reproduce, publish, transmit, display, commercialize, or in any other way exploit any content or material from the Site or the Services without express written permission from us and, if applicable, the respective copyright owner. You acknowledge and agree that you do not acquire any ownership rights by accessing or using the Site and/or the Services.

12. USER CONTENT

    You are, and shall remain, solely responsible for the content of any materials, including, without limitation, User Generated Social Media Content (as defined below), materials, submissions, artwork, logos, service marks, trademarks, images, text, ideas, notes, drawings, photographs, graphics, messages, concepts, or other information or communications (collectively, “User Content”) you send, provide, upload, post or transmit to us via the Site, the Services, the Internet, e-mail or otherwise. We welcome our customers to share photos and videos of their Pilates Addiction experiences, products and/or services online, including on social media websites, social media applications, and social sharing websites. You may grant us permission to use, share and/or re-post your photos, videos, reviews or other content (collectively, “User Generated Social Media Content”) by tagging or mentioning Pilates Addiction with such User Generated Social Media Content.

    You hereby grant to us and our affiliates, the royalty-free, perpetual, irrevocable, worldwide, transferable, non-exclusive right and license to use, reproduce, modify, adapt, publish, share, re-post, translate, create derivate works of, and display User Content, without payment, royalties, or other consideration to you, in connection with (i) the operation of the Site, (ii) providing you the Services, and (iii) for our business purposes, including, without limitation, promotion, advertising or marketing of Pilates Addiction, in any form, medium or technology now known or later developed. By granting us permission to use your User Generated Social Media Content you also hereby grant us permission to use and authorize others to use your name and/or social media handle in association with your User Generated Social Media Content for identification, publicity related to Pilates Addiction and the Services, and similar promotional purposes. While our general policy is to credit User Generated Social Media Content to their respective copyright holders, image/content credit is not guaranteed. Subject to existing laws, you hereby waive any moral rights that you may have in any User Content. In addition, you release the Pilates Addiction Parties (as defined below) from all claims, demands, actions, or suits in connection with your User Content or User Generated Social Media Content, including any liability related to the Pilates Addiction Parties’ use or non-use of your User Content or User Generated Social Media Content, claims for defamation, invasion of privacy, right of publicity, emotional distress or economic loss.

    You represent and warrant that you are the owner of or have the right to license User Content and that your User Content does not and will not infringe, misappropriate or violate the intellectual property or other proprietary rights of any third party. You must not send, upload, post or transmit to us any User Content to which you do not hold the necessary rights or which violate or infringe upon the intellectual property or other proprietary rights of others. In addition, your User Content may not: (a) contain any personally identifiable information, including contact information for you or any person; (b) bully, threaten, abuse, harass, degrade or mock, or contain, depict or promote any threats to, any person, place, property, business or group; (c) contain, depict or promote any libelous, defamatory, profane, obscene, pornographic, sexually explicit, indecent, lewd or otherwise inappropriate content; (d) contain or depict any symbols, words or slurs that are widely considered offensive to individuals of a certain race, gender, ethnicity, religion, sexual orientation or socioeconomic group; (e) contain, depict or promote any unreasonably dangerous or reckless behavior or activity, including, without limitation, violence, abuse, cruelty to animals, use of illegal drugs, excessive or inappropriate use of alcohol or legal drugs or any conduct that constitutes a criminal offense or gives rise to civil liability; (f) share or transmit unsolicited advertising, spam or junk or bulk messages; or (g) involve impersonation of any other individual or misrepresentation of your professional or other affiliation with any other person or entity.

    You acknowledge that Pilates Addiction and its affiliates shall have the right (but not the obligation) in their sole discretion to remove any User Content that violates these Terms or may otherwise be objectionable. You further acknowledge and agree that we may preserve User Content and may also disclose User Content if required to do so by law or if there is certain belief that such preservation or disclosure is reasonably necessary to: (A) comply with legal process; (B) enforce these Terms; (C) respond to claims that the pilates User Content violates the rights of third-parties; or (D) protect the rights, property, or personal safety of Pilates Addiction, its users and the public. We advise that you keep a copy of all User Content uploaded to the Site and/or Services. We maintain no guarantee that User Content uploaded into the Site and/or Services will be available in the future and are not liable for loss of User Content under any circumstance.

13. MONITORING; COPYRIGHT COMPLAINTS

    You agree that we have the right, but not the obligation, to monitor, suspend, terminate, edit, disclose, refuse to post, or remove at any time, for any reason in our sole discretion, any material, content and/or activity anywhere on the Site or the Services, including, without limitation, any User Content. In the event you post or provide content in violation of these Terms or to which you do not have adequate rights, we may suspend or terminate your access to or use of the Site or the Services. Notwithstanding this right, we do not and cannot review all materials submitted to the Site or the Services. If notified, we will investigate an allegation that content transmitted to us is in violation of these Terms and determine whether to have the communication removed. However, we assume no responsibility or liability arising from or relating to any actions or content transmitted by or between you or any third party within or outside of the Site or the Services, including, but not limited to, any error, defamation, libel, slander, omission, falsehood, obscenity, pornography, profanity, danger or inaccuracy contained therein.

    Digital Millennium Copyright Act

    We may, in appropriate circumstances, terminate the access of users who infringe or otherwise violate the rights of others. While we reserve the right to terminate the access of users who infringe or otherwise violate the rights of others in our sole discretion, if you are a Repeat Offender (as defined below), your access to the Site or the Services will be suspended or terminated. “Repeat Offender” shall mean any user of the Site or the Services against whom we receive three (3) or more Infringement Notifications (as defined below).

    If you believe that your work has been copied and is accessible on the Site or Services in a way that constitutes copyright infringement, you may notify us (each, an “Infringement Notification”) by providing the following information (as required by the Online Copyright Infringement Liability Limitation Act of the Digital Millennium Copyright Act (“DMCA”), 17 U.S.C. sec. 512):

    • A physical or electronic signature of the person authorized to act on behalf of the owner of an exclusive right that is allegedly infringed; Identification of the copyrighted work claimed to have been infringed, or if multiple copyrighted works at the Site are covered by a single notification, a representative list of such works at the Site;
    • Identification of the material that is claimed to be infringing or to be the subject of infringing activity and that is to be removed or access to which is to be disabled, and information reasonably sufficient to permit us to locate the material;
    • Information reasonably sufficient to permit us to contact you, such as an address, telephone number, and if available, an e-mail address;
    • A statement that you have a good faith belief that use of the material in the manner complained of is not authorized by you, your agent, or the law; and
    • A statement that the information in the notification is accurate, and, under penalty of perjury, that you are authorized to act on behalf of the owner of an exclusive right that is allegedly infringed.

    Please send the written communication to our copyright agent by e-mail and by U.S. Mail to:

    Pilates Addiction Corporate
    4000 MacArthur Blvd, STE #800
    Newport Beach, CA 92660
    Attn: DMCA Agent

    REVIEWS

    We may provide specific opportunities for you to tell us and other users what you think about our products or other services made available on our Site (“Reviews”). If you take elect to provide a Review, you understand and agree that you shall state your opinions lawfully, honestly and in good faith and reveal to others any conflict of interest or relationship that might influence your views, if applicable. You hereby grant to us and our affiliates, the royalty-free, perpetual, irrevocable, worldwide, transferable, non-exclusive right and license to use, reproduce, modify, adapt, publish, share, re-post, translate, create derivative works of, and display your Reviews, without payment, royalties, or other consideration to you, in connection with (i) the operation of the Site, and (ii) for our business purposes, including, without limitation, promotion, advertising or marketing of Pilates Addiction, in any form, medium or technology now known or later developed (including, without limitation, on any of our social media accounts). All Reviews are strictly the opinion of the user posting such Review, and we do not endorse or approve any such Reviews, nor do we have any responsibility or liability for the accuracy, appropriateness or content of such Reviews.

 

1. THIRD-PARTY SITES; LINKING AND FRAMING

   We may provide links and pointers to websites, goods and/or services maintained, owned or controlled by others (“Third-Party Sites”) that are not affiliated with us and may be located in different countries and that may subject to different regulatory and other legal requirements. We have not reviewed all of the Third-Party Sites linked to the Site or the Services and are not responsible for the content or services offered on such Third-Party Sites, including, but not limited to, any advertising, order processing and fulfilment, or payment terms related to such Third-Party Sites. Access to Third-Party Sites through the Site or the Services does not constitute an endorsement by us or any of our subsidiaries or affiliates of any such Third-Party Sites, or the content or services offered by them. We have no responsibility or liability for these Third-Party Sites’ independent policies or actions and are not responsible for the privacy practices of such Third-Party Sites or retailers. Complaints, claims, concerns or questions regarding Third-Party Sites should be directed to the applicable third party.

   If we provide links to social media platforms, such as Facebook, TikTok, Instagram or Twitter, and you choose to visit any such social media platforms through our links, please note that the personal information you post, transmit or otherwise make available on or through such social media platforms may be viewed by the general public. We do not control any content or information made available on such social media platforms and we are not responsible for any third-party use of any such content or information, including, without limitation, personally identifiable information, that you have posted, transmitted or otherwise made available on such social media platforms.

   You shall not mirror or frame the Site or Services or any part thereof. You shall not link to the Site or Services on any other site, service or product which, as determined by Pilates Addiction in its sole discretion, (i) publishes, contains, broadcasts or promotes libelous, abusive, offensive, harassing, violent, inflammatory, threatening, defamatory, obscene, indecent, sexually explicit, pornographic or otherwise objectionable materials, (ii) promotes discrimination on the basis of race, sex, religion, nationality, disability, sexual orientation or age, or (iii) publishes, contains, broadcasts or promotes materials that could give rise to any civil or criminal liability under U.S. or international law. You also shall not link to the Site or Services in such a way as to suggest any form of association, approval or endorsement on Pilates Addiction' or its affiliates’ part. If we notify you of a violation of this paragraph, you shall immediately take down the link to the Site or Services.

2. UPDATES

   We will not be liable if, for any reason, all or part of the Site or the Services is ever unavailable. We reserve the right at any time and from time to time to modify or discontinue, temporarily or permanently, the Site or the Services, or any part thereof, with or without notice. We undertake no obligation to update, amend or clarify information on the Site or the Services, except as required by law. No specified update or refresh date applied on the Site should be taken to indicate that all information on the Site or the Services has been modified or updated. Please remember when reviewing information on the Site or the Services that such information may not represent the complete information available on a subject. In addition, subsequent events or changes in circumstances may cause existing information on the Site or the Services to become inaccurate or incomplete.

   On occasion, information on the Site or the Services may contain errors. We reserve the right to, at any time without prior notice, correct any errors, inaccuracies, or omissions, and to change or update information.

3. PURCHASES

   Products, Prices and Promotions

   Products offered on the Site are offered subject to availability. All products should be used strictly in accordance with any applicable instructions, precautions and guidelines. All prices, discounts and promotions posted on the Site are subject to change without notice to the extent permitted by applicable law. We may, from time to time, offer promotions or other discounts on product purchases. We reserve the right to suspend any such promotions, update product information and change prices at any time without notice. Furthermore, we reserve the right to change, limit, refuse or cancel any order you place with us at our sole discretion. If we change or cancel an order, we will attempt to notify you by contacting the e-mail and/or billing address and/or phone number provided at the time the order was made.

   We strive to display accurate price information; however, we may, on occasion, make inadvertent typographical errors, inaccuracies, or omissions related to pricing and availability. We reserve the right to correct any errors, inaccuracies, or omissions at any time, and to cancel any orders arising from such occurrences.

   Coupons/Discount Codes

   Use is limited to one (1) time per coupon and/or discount code per customer and subject to the terms and conditions of the applicable coupon and/or discount code. Discounts will be applied at checkout. Online offers have no cash value and are not redeemable for cash. Coupons and discount codes are not valid on previous purchases or when combined with other promotional offers.

   Payment Terms

   Terms of payment are within our sole discretion and, unless otherwise agreed by us in writing, payment must be received by us before our acceptance of an order. By entering into any transaction on the Site, you represent, warrant and covenant that all information you provide is true, correct and complete (including, without limitation, your credit card information and billing address); that any credit card transactions submitted by you are authorized; that charges incurred by you will be honored by your credit card company; that you will pay charges incurred by you at the posted prices, including shipping and handling charges and all applicable taxes, if any, regardless of the amount quoted on the Site at the time of your order; and that you are the legal holder of any credit card or payment account used to enter into any transaction on the Site. If, in our sole discretion, we determine that: (i) your means of payment is not valid, (ii) a transaction is not authorized, (iii) your means of payment cannot be processed or verified at the time of any charge, (iv) a charge is disputed for any reason other than failure by us to deliver the item(s) purchased by you, (v) you have abused or misused promotions or promotion codes, as applicable, or (vi) you have otherwise used the Site to enter into an improper transaction, we reserve the right to immediately terminate any pending transactions, suspend your access to the Site, and terminate all of our obligations hereunder.

   Payment Processing

   By agreeing to these Terms, you consent that the payment processing services for products purchased on the Site are provided by a third-party payment processer.

   Shipments; Delivery

   To the extent applicable, we will arrange for shipment of the products to you. Risk of loss passes to you upon delivery of the products to the carrier. You will pay all shipping and handling charges specified during the ordering process. Shipping and delivery dates are estimates only and cannot be guaranteed. We are not liable for any delays in shipments.

   Returns and Exchanges

   With respect to the products offered via the Site, please see the Site for any applicable return policy (it being acknowledged that certain products may not be eligible for returns). If a product is eligible for returns, unless otherwise specified on the Site, our policy is to accept returns of products within thirty (30) days following placement of order and refund your purchase price, less the original shipping and handling costs and less the shipping and handling costs for such return, so long as such return is made with valid proof of purchase and original packing slip and provided such products are returned in unused and unopened condition. Unless otherwise specified on the Site, to return products, you must contact studio directly. You are responsible for all shipping and handling charges on returned items unless otherwise specified. 

   Resale of Products

   The Site sells products to retail consumers only. You shall not use the Site to purchase products for re-sale or export. We reserve the right to immediately bar access to the Site and terminate the account of any user who violates this provision.

    

4. DISCLAIMER OF WARRANTIES

   THE SITE AND/OR THE SERVICES MAY PROVIDE YOU WITH CERTAIN INFORMATION, INCLUDING, WITHOUT LIMITATION, TUTORIALS, WORKOUTS OR RECOMMENDATIONS. ALL SUCH INFORMATION IS PROVIDED FOR GENERAL INFORMATION PURPOSES ONLY AND DOES NOT CONSTITUTE MEDICAL OR OTHER PROFESSIONAL ADVICE OR AN OPINION OF ANY KIND. THE SITE AND THE SERVICES DO NOT PROVIDE OR REPLACE ANY MEDICAL PROFESSIONAL OR MEDICAL RESOURCE. YOU SHOULD CONSULT YOUR PHYSICIAN OR OTHER HEALTH CARE PRACTITIONER BEFORE STARTING ANY EXERCISE PROGRAM. THIS IS PARTICULARLY TRUE IF YOU OR YOUR FAMILY HAVE A HISTORY OF HIGH BLOOD PRESSURE OR HEART DISEASE, OR IF YOU HAVE EVER EXPERIENCED DISCOMFORT WHILE EXERCISING. NEVER DISREGARD PROFESSIONAL MEDICAL ADVICE OR DELAY IN SEEKING IT BECAUSE OF SOMETHING YOU HAVE READ ON THE SITE AND/OR THE SERVICES. FURTHER, ALL SUCH INFORMATION MADE AVAILABLE THROUGH THE SITE AND/OR THE SERVICES IS PROVIDED ON AN “AS IS” AND “AS
   AVAILABLE” BASIS AND YOU HEREBY EXPRESSLY ACKNOWLEDGE AND AGREE THAT ANY USE OF, OR RELIANCE ON, SUCH INFORMATION IS AT YOUR SOLE RISK.

   YOU EXPRESSLY ACKNOWLEDGE AND AGREE THAT YOUR USE OF THE SITE AND THE SERVICES (INCLUDING, WITHOUT LIMITATION, ANY PRODUCTS AND/OR SERVICES OFFERED VIA THE SITE) IS AT YOUR SOLE RISK. THE SITE AND THE SERVICES (INCLUDING, WITHOUT LIMITATION, ANY PRODUCTS AND/OR SERVICES OFFERED VIA THE SITE) ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS. WE EXPRESSLY DISCLAIM ALL WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON- INFRINGEMENT. WE MAKE NO WARRANTY THAT THE SITE OR THE SERVICES (INCLUDING, WITHOUT LIMITATION, ANY PRODUCTS AND/OR SERVICES OFFERED VIA THE SITE) WILL MEET YOUR REQUIREMENTS OR WILL BE UNINTERRUPTED, TIMELY, UNFAILINGLY SECURE, OR ERROR-FREE, THAT THE RESULTS THAT MAY BE OBTAINED FROM THE USE OF THE SITE OR THE SERVICES WILL BE ACCURATE OR RELIABLE, THAT THE QUALITY OF ANY INFORMATION OR MATERIALS OBTAINED BY YOU THROUGH THE SITE OR THE SERVICES WILL MEET YOUR EXPECTATIONS, AND THAT ANY ERRORS IN THE SITE OR THE SERVICES WILL BE CORRECTED. YOUR SOLE REMEDY AGAINST US FOR DISSATISFACTION WITH THE SITE OR THE SERVICES IS TO STOP USING THE SITE OR THE SERVICES, AS APPLICABLE. THE FOREGOING LIMITATION OF RELIEF IS AN ESSENTIAL PART OF THE BARGAIN BETWEEN YOU AND US UNDER THESE TERMS. PLEASE NOTE THAT SOME JURISDICTIONS DO NOT ALLOW LIMITATIONS ON THE LENGTH OR SCOPE OF AN IMPLIED WARRANTY, SO THE ABOVE LIMITATIONS MAY NOT APPLY TO YOU.

5. LIMITATION OF LIABILITY

   TO THE FULLEST EXTENT PERMITTED UNDER APPLICABLE LAW, IN NO EVENT SHALL PILATES ADDICTION AND/OR AFFILIATES AND EACH OF OUR AND THEIR RESPECTIVE LICENSORS, LICENSEES, FRANCHISEES, SERVICE PROVIDERS, CONTENT PROVIDERS, EQUITY HOLDERS,
   EMPLOYEES, REPRESENTATIVES, AGENTS, OFFICERS, DIRECTORS, MANAGERS, SUCCESSORS AND ASSIGNS (COLLECTIVELY, THE “PILATES ADDICTION PARTIES”) BE LIABLE FOR ANY INCIDENTAL, DIRECT, INDIRECT, PUNITIVE, ACTUAL, CONSEQUENTIAL, SPECIAL, EXEMPLARY, OR OTHER DAMAGES, INCLUDING, BUT NOT LIMITED TO, DAMAGES FOR LOSS OF PROFITS, GOODWILL, USE, DATA OR OTHER INTANGIBLE LOSSES (EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES OR SUCH DAMAGES ARE REASONABLY FORESEEABLE), RESULTING FROM (I) THE USE OR THE INABILITY TO USE THE SITE OR THE SERVICES (INCLUDING, WITHOUT LIMITATION, ANY PRODUCTS AND/OR SERVICES OFFERED VIA THE SITE); (II) ANY ACT OR OMISSION BY YOU THAT IS BASED (IN WHOLE OR IN PART) ON ANY INFORMATION, STATEMENT OR CONTENT THAT IS PROVIDED OR OTHERWISE MADE AVAILABLE TO YOU BY OR THROUGH THE SITE OR THE SERVICES; (III) UNAUTHORIZED ACCESS TO OR ALTERATION OF YOUR TRANSMISSIONS OR OTHER DATA; OR (IV) STATEMENTS OR CONDUCT OF ANY THIRD PARTY ON THE SITE AND/OR SERVICES. IN NO EVENT SHALL THE COLLECTIVE LIABILITY OF THE PILATES ADDICTION PARTIES TO YOU, FOR ANY AND ALL DAMAGES, LOSSES, AND CAUSES OF ACTION, WHETHER IN CONTRACT, TORT OR OTHERWISE, EXCEED, IN THE AGGREGATE, ONE HUNDRED U.S. DOLLARS ($100). SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF CERTAIN WARRANTIES AND/OR THE LIMITATION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES. ACCORDINGLY, IN CERTAIN JURISDICTIONS, SOME OF THE ABOVE LIMITATIONS OF LIABILITY MAY NOT APPLY TO YOU; ALL OTHER PROVISIONS OF THESE TERMS REMAIN IN FULL FORCE AND EFFECT.

6. INDEMNIFICATION

   You agree to indemnify, defend, and hold harmless the Pilates Addiction Parties from and against any and all claims, allegations, demands, actions, causes of action, lawsuits, investigations and proceedings (including any and all liability, damages, costs, expenses (including reasonable attorneys’ fees), settlements, fines, penalties and losses of any kind or nature whatsoever resulting from any of the foregoing) arising out of or in connection with: (i) your violation or breach of these Terms; (ii) your use of the Site and/or the Services (including, without limitation, any products and/or services offered via the Site); (iii) your dispute with another user; (iv) your violation of any rights of any third party; (v) any claim related to your User Content; or (vi) your violation of applicable law. This indemnification obligation will continue after you stop using the Site and/or the Services. We reserve the right to assume the exclusive defense and control of any claim and matter otherwise subject to indemnification by you at your expense, and you shall not in any event settle or otherwise dispose of any matter without our prior written consent.

7. FORCE MAJEURE

   We will not be liable or responsible to you, nor be deemed to have defaulted or breached these Terms, for any failure or delay in our performance under these Terms when and to the extent such failure or delay is caused by or results from acts or circumstances beyond our reasonable control, including, without limitation, acts of God, flood, fire, earthquake, explosion, governmental actions, changes in law, war, invasion or hostilities (whether war is declared or not), terrorist threats or acts, riot or other civil unrest, national emergency, revolution, insurrection, epidemic, pandemic, lockouts, strikes or other labor disputes (whether or not relating to our workforce), cyberattacks, denial of service attacks, restraints or delays affecting carriers, inability to obtain or delay in obtaining adequate or suitable supplies, breakdown of materials or telecommunications, or power outage.

8. CONSENT TO ELECTRONIC COMMUNICATIONS; NOTICES

   You agree that we or our authorized agents may provide you in electronic form any information or other communications regarding our Services. These communications may be provided through our Site, e-mail, text message or another website. When you visit our Site, use the Services, or communicate with us electronically, you consent to receive communications from us electronically.

   We may send you responses or notices by e-mail, posting to the Site, or written communication sent by U.S. Postal Service. You agree that all agreements, notices, disclosures, and other communications that we provide to you electronically satisfy any legal requirement that such communications be in writing.

9. GOVERNING LAW

   These Terms and your use of the Site and/or the Services shall be governed by and construed for both substantive and procedural purposes in accordance with the laws of the State of California, U.S.A., without giving effect to any principles of any choice or conflict of law provision or rule (whether of the State of California or any other jurisdiction) that would cause the laws of any jurisdiction other than those of the State of California to apply.

10. DISPUTE RESOLUTION

    PLEASE READ THE FOLLOWING PARAGRAPHS CAREFULLY BECAUSE THEY PROVIDE THAT ANY AND ALL DISPUTES BETWEEN YOU AND US WILL BE RESOLVED BY BINDING, INDIVIDUAL ARBITRATION.

    Timing of Claims

    Any cause of action or claim you may have with respect to the Site and/or the Services must be commenced within one (1) year after the claim or cause of action arises.

    Arbitration and Venue

    You agree that any dispute relating in any way to your use of the Site and/or the Services shall be submitted to confidential arbitration in Orange County, California, except that, to the extent you have in any manner violated or threatened to violate our intellectual property rights, we may seek injunctive or other appropriate relief in any state or federal court, and you consent to jurisdiction and venue in such courts.

    If you elect to seek arbitration, you must first send to us, by certified mail, a written notice of your claim (each, a “Notice”). Your Notice must be addressed to: Pilates Addiction at 4000 MacArthur Blvd, Suite 800, Newport Beach, CA 92660. If we initiate arbitration, we will send a Notice to you in accordance with these Terms. A Notice, whether sent by you or by us, must (i) describe the nature and basis of the claim or dispute; and (ii) set forth the specific relief sought. If we and you do not reach an agreement to resolve the claim within thirty (30) days after the applicable Notice is received, you or we may commence an arbitration proceeding.

    Arbitration under these Terms shall be conducted by the American Arbitration Association under the rules then prevailing of the American Arbitration Association in accordance with its Commercial Arbitration Rules and before a single arbitrator. Ultimately, the selected arbitrator must have expertise in the subject matter of the dispute. The expenses of the arbitration charged by the arbitrator shall be borne by the non-prevailing party or otherwise as appropriately allocated between the parties to the arbitration by the arbitrator in his or her discretion. However, in every other regard, each party shall pay for and bear its own costs and legal fees, costs, and expenses. The arbitration shall be completed within one hundred twenty (120) days of either giving notice or filing a demand to arbitrate with the American Arbitration Association (whichever shall first occur).

    Final Arbitration

    The arbitrator’s award shall be binding and may be entered as a judgment in any court of competent jurisdiction. The testimony, evidence, ruling and all documentation regarding any arbitration shall be considered confidential information. Neither party may use, disclose or divulge any such information unless otherwise required by law.

    Class Action Waiver

    To the fullest extent permitted by applicable law, no arbitration under these Terms shall be joined to an arbitration involving any other party subject to these Terms, whether through class arbitration proceedings or otherwise. You agree to an arbitration on an individual basis. IN ANY DISPUTE, NEITHER YOU NOR WE WILL BE ENTITLED TO JOIN OR CONSOLIDATE CLAIMS BY OR AGAINST OTHER USERS IN COURT OR IN ARBITRATION OR OTHERWISE PARTICIPATE IN ANY CLAIM AS A CLASS REPRESENTATIVE, CLASS MEMBER, OR IN A PRIVATE ATTORNEY GENERAL CAPACITY. The arbitral tribunal may not consolidate more than one (1) person’s claims, and may not otherwise preside over any form of a representative or class proceeding. The arbitral tribunal has no power to consider the enforceability of this class arbitration waiver and any challenge to the class arbitration waiver may only be raised in a court of competent jurisdiction.

11. MISCELLANEOUS

    The division of these Terms into sections and the headings of the various sections in these Terms are for convenience of reference only and shall not affect the construction or interpretation of these Terms. You acknowledge and agree that any principle of construction or rule of law that provides that an agreement shall be construed against the drafter of the agreement in the event of any inconsistency or ambiguity in such agreement shall not apply to these Terms. Our failure to insist upon or enforce strict performance of any provision of these Terms shall not be construed as a waiver of any provision or right. Neither the course of conduct between the parties nor trade practice shall act to modify any of these Terms. We may assign our rights and duties under these Terms to any party at any time without notice to you and without your express consent. You will not assign any of your rights or delegate any of your obligations under these Terms without our prior written consent. Any purported assignment or delegation in violation of this Section is null and void. No assignment or delegation relieves you of any of your obligations under these Terms. Except with respect to Sequel Brands LLC (in the case of Pilates Addiction), there shall be no third-party beneficiaries to these Terms. Any provision of these Terms that contemplates performance or observance subsequent to any expiration or termination of these Terms, or which is otherwise necessary to interpret the respective rights and obligations of the parties hereunder, shall survive any expiration or termination of these Terms and continue in full force and effect. If any provision of these Terms shall be held unlawful, void, or for any reason unenforceable, then that provision shall be deemed severable from these Terms and shall not affect the validity and enforceability of any remaining provisions. These Terms, together with our Privacy Policy, and all other documents incorporated herein by reference, constitute the entire agreement between the parties pertaining to the subject matter hereof and supersede any agreements previously existing between the parties with respect to such subject matter.

12. U.S. USE ONLY

    The Site, and the content, services, products and incentives we may provide from time to time on and through the Site are intended to comply with U.S. state and federal laws and regulations. We make no representation that any of the materials or the services to which you have been given access are available or appropriate for use in other locations. Those who access or use the Site from other jurisdictions do so at their own volition and are responsible for compliance with local law. If you are a non-U.S.-based user, be advised that other countries may have laws or regulatory requirements that differ from those in the U.S. Some jurisdictions do not allow the exclusion of certain warranties or the limitation or exclusion of liability for incidental or consequential damages. Accordingly, in certain jurisdictions, some of the above limitations of liability may not apply to you; all other provisions of these Terms remain in full force and effect.

13. NOTICE FOR CALIFORNIA USERS

    Under California Civil Code Section 1789.3, California users of the Site are entitled to the following specific consumer rights notice: The Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs may be contacted in writing at 1625 North Market Blvd., Suite N. 112, Sacramento, CA 95834, or by telephone at (916) 445-1254 or (800) 952-5210. 

     

Privacy Policy

Last Modified: November 25, 2025

This Privacy Policy describes how Sequel Brands, LLC and its affiliates, brands, franchisees, and studios (collectively “Sequel,” “we,” “us,” o “our”) collect, disclose, and use personal information. This Privacy Policy applies to personal information we collect online, including via our websites, applications, and other online platforms or services (collectively “Online Services”), or any other product or service where this Privacy Policy is displayed, and offline, including our physical locations and studios, and programs and events operated by or in partnership with us. Depending on your relationship with us and/or the service(s) you obtain from us, a separate or additional privacy policy may be provided and apply to you. For purposes of this Privacy Policy, the term “personal information” has the same meaning as the equivalent term defined under applicable laws and does not include certain types of information, such as publicly available information or de-identified information.

We encourage you to read this Privacy Policy carefully and review it regularly for any updates to better understand how we handle your personal information.

Summary of this Privacy Policy

This section summarizes the Privacy Policy, which describes our data handling practices in more detail below, and is intended to provide a quick reference related to our collection and use of your personal information.

• What Personal Information We Collect. We may collect the following categories of personal information from and about you: Identifiers; Characteristics of protected classifications under certain state or federal law; Commercial information; Internet or other electronic network activity information; Payment information; Biometric information; Geolocation data; Professional or employment-related information; and Sensitive personal information.
• How We Collect and Use Your Personal Information. We typically collect personal information directly from you, including via cookies or other tracking technologies, but we may also collect information about you from our business partners, vendors, or other third parties. We use this information consistent with this Privacy Policy to: provide you with our products and services; improve and develop new offerings, features, and services; maintain our business relationship with you, including customer correspondence or other modes of communication; promote our products and services and otherwise serve advertising and marketing campaigns; comply with applicable laws or legal requirements; or for other purposes with your consent.
• How We Protect and Retain Your Personal Information. We use reasonable security measures that are designed to protect your personal information; however, no system of transmission or storage of data can be 100% secure and we cannot guarantee the absolute security of your information. We retain your personal information for as long as is reasonably necessary to fulfill the purpose(s) for which it was collected or as otherwise required to be retained under applicable law.
• Selling and Sharing your Personal Information. We may sell or share certain categories of personal information (e.g., we share identifiers for advertising purposes). You may opt-out of the selling or sharing of your personal information by completing our online request form (Your Privacy Choices Request Form). For more information, please see the section below on “How to Exercise Your Privacy Rights.”

What Personal Information We Collect

We may collect the following categories of personal information from and about you:

• Identifiers, such as name, email address, IP address;
• Characteristics of protected classifications under certain state or federal law, such as your age and gender;
• Commercial information, such as products or services purchased, obtained, or
  considered;
• Internet or other electronic network activity information, such as information
  regarding your interaction with our Online Services;
• Payment information, such as credit or debit card number and other payment or financial information;
• Geolocation data, such as information collected through GPS technology;
• Sensitive personal information, as the term is defined in applicable privacy laws and for purposes as permitted by applicable laws or with your consent, which may include information related to your exercise habits, metabolic information, consumer health data, and precise geolocation data

How We Collect Your Personal Information

We may collect personal information from different sources, which include:

• Directly from you, such as when you complete forms, register or purchase products and services, sign up to receive emails or text messages, contact us, book or attend a session, use connected equipment in our studios, make a payment, visit our Online Services or our physical locations, studios and events, or otherwise provide permission(s) for our applications or other online platforms to access certain information on your device;
• Indirectly from you, including when you interact with our Online Services, such as when certain information is automatically collected using online tracking technologies, such as pixels, cookies, and web beacons, or when you use Wi-Fi services provided by us in our physical locations or studios;
• From our affiliates, brands, franchisees, and studios, such as when you register for and attend classes or sessions, promotional events, or otherwise interact with our franchisees or studios.
• From our business partners, such as when we collaborate or co-sponsor events with other businesses with which we partner;
• From our vendors, such as our service providers that collect your personal information on our behalf, including data analytics companies; and
• From third parties and other sources, such as social media platforms and online advertising networks, or from third parties which may provide your contact information via the ‘refer a friend’ function in our Online Services.

How We Use Your Personal Information

We may use or disclose the personal information we collect for different purposes, which may include one or more of the following business purposes:

• To provide or improve our products and services or to fulfill the purpose(s) for which your information is collected, including providing you with information, products or services that you request;
• To process payment or financial transactions, including to facilitate new product orders or process returns;
• To analyze your use of our products and services, including how you interact with our Online Services, in order to improve the same, personalize your experience and provide recommendations, customize advertising and marketing campaigns, and otherwise to better understand your needs;
• To respond to your requests or questions, such as when you reach out to us using our “Contact Us” page and otherwise when you interact with us;
• To communicate with you, including to provide you with email alerts, event registrations and other notices concerning our products or services, or events or news that may be of interest to you;
• To contact you regarding scheduling, class or session reminders;
• To market and advertise to you, including sending promotional communications via email, text messages, push notification, or other means, to show you advertisements on the Online Services, social media, and other platforms or websites for products and/or services tailored to your interests;
• To conduct or provide other programs, such as surveys, contests, or promotional campaigns;
• To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collections;
• As necessary or appropriate to protect the rights, property or safety of us, our clients or others;
• To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations;
• As described to you when collecting your personal information;
• To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred; and
• For any other purpose for which you provide consent, or as otherwise required or permitted by law.

To the extent we collect your sensitive personal information, we do not use or disclose such information for purposes other than those permitted under the applicable laws.

To Whom We Disclose Your Personal Information

We may disclose personal information to different persons for various purposes, consistent with this Privacy Policy, which may include the following:

• Our affiliates, brands, franchisees, and studios, including corporate affiliates or Sequel family companies;
• Business partners or other third parties, including for promotional purposes and to serve or display advertising;
• Vendors and service providers, including who perform certain services and/or support internal or other business operations;
• Successor(s) of our business, relating to all or part of the business, to evaluate proposed transaction or conduct a sale, reorganization, merger, acquisition, or other change of control; and
• Government, regulatory, or investigatory bodies, or other law enforcement entities, including for purposes of complying with applicable law, court order or subpoena.
• We also may share information with third parties when we have your consent or otherwise as described to you at the point of collection.  Note, however, that if you provided us with consent to contact you such as through SMS, we do not share that consent with third parties.
• No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Your Privacy Rights

Depending on applicable laws or the jurisdiction you reside in, you have certain rights regarding your personal information, which may include the right to:

• Access, know about, or confirm processing of your personal information, including the categories of personal information, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom the business discloses personal information, and the specific pieces of personal information the business has collected about the consumer;
• Correct inaccurate personal information we maintain about you;
• Delete your personal information (regardless of your jurisdiction);
• Receive a copy of your personal information in a portable format, where technically feasible;
• Opt-out of the “sale” or “sharing” or “targeted advertising” (as these terms are defined under privacy laws applicable to you);
• Appeal, in connection with a decision made regarding your privacy rights request; and
• Limit the use and disclosure of sensitive personal information.

Some of these rights may be limited when certain exceptions are provided under applicable laws, including to complete a transaction or to comply with a legal obligation. You will not receive discriminatory treatment for exercising your privacy rights.

You may also enable the Global Privacy Control (GPC) to exercise your opt-out right, which is a tool that communicates your opt-out preferences, if your browser or browser extension supports such a signal. The GPC may apply only to a single browser or device, and you may need to turn on the GPC signal for each browser that you use. For more information about GPC, please visit https://globalprivacycontrol.org/.

How to Exercise Your Privacy Rights

To exercise your privacy rights, please submit a request by either visiting and completing our online request form Your Privacy Choices Request Form. To exercise your right to know, correct, and delete personal information, you will need to submit a verifiable request, and we may request additional information to verify your identity before we can respond to your request.

You may designate an authorized agent to submit privacy rights requests on your behalf. Authorized agents will be required to provide proof of their authority to act on your behalf by providing relevant documentation. We may contact you to confirm an authorized agent’s representation and to verify your identity.

Additional U.S. State-Specific Privacy Information

You may have additional rights based on your location or jurisdiction of residency, as described below

For California Residents

In the last 12 months, we have disclosed the categories of personal information listed in “What Personal Information We Collect” for the business purpose(s) identified above, subject to the California Consumer Privacy Act, as amended by the California Privacy Rights Act, and its implementing regulations (collectively, the “CCPA”), as well as California’s Shine the Light Law. The parties to which we have disclosed your personal information include our affiliates and brands, service providers, and third parties to which you have authorized such disclosure.

Categories of Personal Information	Categories of Recipients
Identifiers, including device information and other unique identifiers	Business partners, service providers and third parties, such as advertising networks, analytics and social media networks
Commercial information	Business partners, service providers and third parties, such as advertising networks, analytics and social media networks.
Internet or other electronic network activity information	Business partners, service providers and third parties, such as advertising networks, analytics and social media networks.
Geolocation data	Business partners, service providers and third parties, such as advertising networks, analytics and social media networks.

 

We do not knowingly “sell” or “share” the personal information of individuals under 16 years of age. For more information, please see the section below on “How to Exercise Your Privacy Rights.”

For Washington and Nevada Consumers and Residents

For consumers in Washington and Nevada, please refer to our Consumer Health Data Privacy Policy for additional information about processing your consumer health data and your rights.

Notice of Financial Incentive

We may provide certain discounts, special offers, benefits, or other rewards as part of our voluntary loyalty program, which may be interpreted as a “financial incentive” or “bona fide loyalty program” under certain applicable laws, when we collect your personal information, which may include your name, contact information, address, or birthday. Joining this voluntary program is subject to our Terms and your opt-in consent. The value of your personal information may vary depending on the types of special offers, benefits, or other rewards that are available and you choose to participate in, and it is reasonably related to the incentives that we offer. You may withdraw from a financial incentive at any time by contacting us as described
below.

How We Protect Your Personal Information

We use reasonable security measures that are designed to protect your personal information from unauthorized access and use, which may include using access controls and using Secure Socket Layer (SSL) technology to encrypt certain sensitive information. However, no system of transmission or storage of data can be 100% secure. As such, we cannot guarantee the absolute security of your information. Moreover, we are not responsible for the security of information you transmit to us over networks that we do not control.

Retention of Your Personal Information

We retain your personal information for no longer than is reasonably necessary to fulfill the purposes described in this Privacy Policy or any other notice provided to you at the time your personal information is collected, and to comply with our legal obligations.

Children’s Privacy

Our services are not directed to or intended for use by individuals under the age of 16. We do not knowingly collect personal information from individuals under the age of 16.

Third-Party Website

To the extent our website may link to a third-party website, and if you should use such links, we are not responsible for the content of any third-party website, nor for the data collection or handling practices of such third party, as we do not control such sites.  We encourage you to review the privacy policy of any such third-party website.

Cookie Policy

We use tracking technologies, such as pixels, cookies, and web beacons to ensure that those using our Online Services have the best possible experience. For more information about our cookie practices, please refer to our Cookie Policy.

Do Not Track

Some web browsers allow “Do Not Track” signals or settings, which may allow you to request that you do not want certain information about your web page visits tracked and collected across websites. We do not honor “Do Not Track” signals or settings.

Transfer of Personal Information

We are located in the United States. You understand and agree that personal information that you provide to us, or which we collect about you may be transferred to, or processed or stored in, the United States, which may not provide the same level of protection to such information as that of your country of residency.

How To Contact Us

If you have any questions about this Privacy Policy, how we process your personal information, or have concerns about how we have handled your prior privacy requests and would like to appeal to Sequel or a state regulator, please email us at privacy@Sequelbrands.com.

Sequel Brands

400 MacArthur Blvd

STE #800

Newport Beach, CA 92660

Attention: Privacy

Additional Notices

Depending on your relationship with us – e.g., current or prospective employees, franchisees – this Privacy Policy may be supplemented or superseded by another notice, agreement, or policy provided to you at the commencement of such relationship and periodically thereafter.

Changes To This Privacy Policy

We may revise or update this Privacy Policy from time to time, including as required under applicable privacy laws or to incorporate changes to our privacy practices. Updates to this Privacy Policy will be reflected in the “last updated” date, above.

Consumer Health Data Privacy Policy

Effective Date: April 25, 2025

This Consumer Health Data Privacy Policy (the “Policy”) supplements our Privacy Policy and applies only to “consumer health data” and “consumer” as the terms are defined under applicable laws, including the Washington My Health My Data Act. If you are not a Washington or Nevada “consumer”, this Policy does not apply to you.

What Consumer Health Data We Collect

We may collect the following categories of consumer health data if you choose to provide such information to us:

• Individual health conditions, treatment, diseases, or diagnosis;
• Social, psychological, behavioral, and medical interventions;
• Health-related surgeries or procedures;
• Use or purchase of prescribed medication;
• Bodily functions, vital signs, symptoms, or measurements of the health information;
• Diagnoses or diagnostic testing, treatment, or medication;
• Gender-affirming care information;
• Reproductive or sexual health information;
• Biometric data;
• Genetic data;
• Precise location information that could reasonably indicate a consumer's attempt to acquire or receive health services or supplies;
• Data that identifies a consumer seeking health care services;
• Any inference of the categories of health data listed above derived or extrapolated from non-health information.

How We Collect Your Consumer Health Data

We may collect consumer health data from different sources, including:

• Directly from you, such as when you use our Online Services or complete a form online or in our physical locations;
• Business partners, such as persons or entities that are co-sponsors to events;
• Our affiliates and brands;
• From other third parties, such as vendors or service providers, marketing or digital advertising vendors.

Purposes for Collecting, Using, and Sharing Consumer Health data

We may collect and use your consumer health data as described in “How We Use Your Personal Information” section of the Privacy Policy. We may primarily collect, use, and share your consumer health data to provide products or services that you request or to fulfill the reason for which your consumer health data is provided, such as to provide programs, classes, or sessions.

How We Share and Third Parties with Whom We Share Consumer Health Data

We may share the categories of consumer health data listed in “What Consumer Health Data We Collect” with the following categories of third parties:

• Business partners
• Vendors or service providers
• Other third parties
• Our affiliates, brands and franchisees: Beem Light Sauna; Body20; and iFlex Stretch Studios.

We limit how third parties may collect your consumer health data over time and across different websites or online services when you use our Online Services.

Your Rights Regarding Consumer Health Data

Depending on applicable laws or the jurisdiction you reside in, and subject to certain limitations which may apply under applicable laws, you have certain rights regarding your consumer health data, which may include the right to:

• Confirm whether we collect, share, or sell your consumer health data and access such data;
• Receive a list of third parties with whom we have shared or sold consumer health data;
• Withdraw consent regarding collection and sharing of your consumer health data;
• Delete your consumer health data;
• Appeal, if your request has been denied.

To exercise your privacy rights, please submit a request by either visiting and completing our online request form. When you submit a request, we may need to authenticate your identity, and if we are not able to authenticate your request, we may need to request additional information or not be able to process your request.

For consumers in Washington, if your appeal is denied, you may contact Washington State Attorney General at https://www.atg.wa.gov/file-complaint or call 1-800-551-4636 to submit a compliant.

Changes To This Policy

We may revise or update this Policy from time to time, including as required under applicable laws. Updates to this Privacy Policy will be reflected in the “last updated” date, above.

Your Privacy Choices Request Form

Sequel and its brands care about your privacy.  If you (or your authorized representative) would like to submit a request related to the personal information that we hold about you, please fill out and submit this form. We will do our best to complete your request across all of Sequel and our brands, consistent with applicable laws and our Privacy Policy.

To complete your request, please fill out the below fields. We must be able to verify your identity to fulfill your request; providing additional, optional information will increase our ability to do so. We will only use this information to process your request.

Cookie Policy

This Cookie Policy supplements our Privacy Policy and describes the tracking technologies, such as pixels, cookies, web beacons, and similar technologies that are used on Online Services.

What Are Cookies?

Cookies are unique identifiers that we place on your device to enable our systems to recognize your device and to improve your online experience.  A cookie is a small text file containing a unique identification number that is transferred from a website to the hard drive of a user's computer, often used to provide you with a customized experience.

How We Use Cookies

We may use cookies, pixels and other similar online tracking technologies (collectively, “cookies”) to personalize your experience on our Online Services, including analyzing and tracking your movements on our websites, and to tailor our advertising to your interests. We may engage vendors, partners, or third parties to use cookies on the Online Services, and third parties may collect information about your use of the Online Services.

Certain cookies are essential, which are necessary to make the Online Services function and will be loaded onto your browser automatically.

Other cookies that are not essential may include performance or analytics cookies that evaluate and improve the performance of the Online Services, advertising cookies that remember that you have visited the Online Services and may show you a tailored advertisement on another website, and social media cookies that enable you to share content on the Online Services. Certain of these cookies may collect information that reveals your location.

We use cookies for different purposes, such as to ensure that you get the best possible experience when using the Online Services. We may also use cookies to gather statistical information about the usage of the Online Services to improve their functionality and for security purposes. Cookies may also allow us to display advertisements that may be of interest to you.

How You Can Manage Cookies

You can reject cookies by clicking on “Reject All Cookies” or by customizing cookies. You can also manage cookies by changing your browser settings. If you block essential cookies, please note that certain functionality or features of the Online Services may not be available, choosing to reject some or all cookies may impact your experience.

To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org.

California Residents

Effective Date: April 25, 2025

Last Reviewed on: April 25, 2025

This Privacy Notice for California Residents supplements the information contained in Pilates Addiction’ General Privacy Notice and applies solely to all visitors, users, and others who reside in the State of California (“consumers” or “you”).  If you do not reside in the State of California, this notice does not apply to you.  We adopt this notice to comply with the California Consumer Privacy Act of 2018, as amended from time to time (the “CCPA”) and any terms defined in the CCPA have the same meaning when used in this Privacy Notice for California Residents.

Information We Collect

The information we collect is as outlined in our General Privacy Notice.  It is information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device (“Personal information”).  Personal information does not include:

• Publicly available information from government records.
• Deidentified or aggregated consumer information.
• Information excluded from the CCPA’ s scope, like:
  • Health or medical information covered by the Health Insurance Portability and Accountability act of 1996 (“HIPAA”) and the California Confidentiality of Medical Information Act (“CMIA”) or clinical trial date.

In particular, we have collected the following categories of Personal Information from our consumers within the last twelve (12) months:

Category	Examples	Collected
A. Identifiers.	A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver's license number, passport number, or other similar identifiers.	YES
B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).	A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some personal information included in this category may overlap with other categories.	YES
C. Protected classification characteristics under California or federal law.	Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).	YES
D. Commercial information.	Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.	YES
E. Biometric information.	Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.	NO
F. Internet or other similar network activity.	Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement.	YES
G. Geolocation data.	Physical location or movements.	YES
H. Sensory data.	Audio, electronic, visual, thermal, olfactory, or similar information.	NO
I. Professional or employment-related information.	Current or past job history or performance evaluations.	NO
J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)).	Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.	NO
K. Inferences drawn from other personal information.	Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.	NO

 

We obtain the categories of personal information listed above from the following categories of sources:

• Directly from you.  For example, from forms you complete or products and services you purchase.
• Indirectly from you.  For example, from observing your actions on our Website, or from the information you provide at our studios.
• Directly and indirectly from activity on our website (www.Pilates Addiction.com). For example, from submissions through our website portal or website usage details collected automatically.

Use of Personal Information

We may use or disclose the personal information we collect for one or more of the following business purposes:

• To fulfill or meet the reason for which the information is provided. For example, if you provide us with personal information in order for us to prepare a price quote, to ask a question, or to set up a session, we will use that information to respond to your inquiry.
• If you provide your personal information to purchase a product or service, we will use that information to process your payment and facilitate delivery.  We may also save your information to facilitate new product orders or process returns.
• To provide you with information, products or services that you request from us.
• To provide you with email alerts, event registrations and other notices concerning our products or services, or events or news, that may be of interest to you.
• To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collections.
• To improve our website and present its contents to you.
• For testing, research, analysis and product development.
• As necessary or appropriate to protect the rights, property or safety of us, our clients or others.
• To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
• As described to you when collecting your personal information or as otherwise set forth in the CCPA.
• To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred.

We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.

Sharing Personal Information

We may disclose your personal information to a third party for a business purpose.  When we disclose personal information for a business purpose, we enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract.

In the preceding twelve (12) months, we have disclosed the following categories of personal information for a business purpose:

We have disclosed information in Categories A-K with our business partner who is our member management system and included in Service providers below.

We disclose your personal information for a business purpose to the following categories of third parties:

• Our affiliates.
• Our parent.
• Service providers.
• Third parties to whom you or your agents authorize us to disclose your personal information in connection with products or services we provide to you.

In the preceding twelve (12) months, we have not sold any personal information.

Your Rights and Choices

The CCPA provides consumers (California residents) with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.

Access to Specific Information and Data Portability Rights

You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past (12) months. Once we receive and confirm your verifiable consumer request, we will disclose to you:

• The categories of personal information we collected about you.
• The categories of sources for the personal information we collected about you.
• Our business or commercial purpose for collecting or selling that personal information.
• The categories of third parties with whom we share that personal information.
• The specific pieces of personal information we collected about you (also called a data portability request).
• If we sold or disclosed your personal information for a business purpose, two separate lists disclosing:
  • Sales, identifying the personal information categories that each category of recipient purchased; and
  • Disclosures for a business purpose, identifying the personal information categories that each category of recipient obtained.

Deletion Request Rights

You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.

We may deny your deletion request if retaining the information is necessary for us or our service providers to:

1. 1. Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
2. 2. Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
3. 3. Debug products to identify and repair errors that impair existing intended functionality.
4. 4. Exercise free speech ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
5. 5. Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 seq.).
6. 6. Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information's deletion may likely render impossible or seriously impair the research's achievement, if you previously provided informed consent.
7. 7. Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
8. 8. Comply with a legal obligation.
9. 9. Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

Exercising Access, Data Portability, and Deletion Rights

To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by completing a form here.

Only you or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.

You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:

• Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
• Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.  Making a verifiable consumer request does not require you to create an account with us.  We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request.

Response Timing and Format

We endeavor to respond to a verifiable consumer request within (45) days of its receipt.  If we require more time (up to 90 days), we will inform you of the reason and extension period in writing.  If you have an account with us, we will deliver our written response to that account.  If you do not have an account with us, we will deliver our written response by mail or electronically, at your option.  Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request's receipt.  The response we provide will also explain the reasons we cannot comply with a request, if applicable.  For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded.  If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Non-Discrimination

We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:

• Deny you goods or services;
• Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties;
• Provide you a different level or quality of goods or services; or
• Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

Changes to Our Privacy Notice

We reserve the right to amend this privacy notice at our discretion and at any time. When we make changes to this privacy notice, we will notify you by email or through a notice on our website homepage.

Contact Information

If you have any questions or comments about this notice, our Privacy Statement, the ways in which we collect and use your personal information, your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us at:

Website:  www.pilatesaddiction.com

Email: privacy@sequelbrands.com

Postal Address:

Pilates Addiction

4000 MacArthur Blvd, Suite 800

Newport Beach, CA 92660

Attention: Consumer Privacy

 

Privacy Survey

 

TERMS AND CONDITIONS

These Member and Guest Feedback Survey Terms and Conditions (“Terms”) govern participation in the Pilates Addiction® member and guest feedback survey program (the “Survey Program”) offered by Pilates Addiction Franchisor, LLC, its affiliates, franchisees, successors, assigns, and authorized operators (collectively, “Pilates Addiction,” “Company,” “we,” “our,” or “us”).

By participating in the Survey Program, submitting survey responses, clicking “I Agree,” accessing any survey link, or accepting any survey incentive, you acknowledge that you have read, understood, and agreed to these Terms.

 

I. ELIGIBILITY

The Survey Program is open only to individuals who are legal residents of the United States and who are eighteen (18) years of age or older at the time of participation. Participants must either: (i) currently hold or previously have held a membership with a Pilates Addiction studio; or (ii) have attended, booked, trialed, visited, toured, inquired about, or otherwise participated in services or activities at a Pilates Addiction studio. Employees, Pilates Addiction franchisees and their staff, contractors, officers, directors, managers, and agents of Pilates Addiction and its affiliated entities may be excluded from participation at the Company’s discretion. The Survey Program is void where prohibited or restricted by law.

 

II. SURVEY PERIOD; END DATE

The Survey Program shall begin on Friday, May 15, 2026 at 12:01 am PST and shall end on June 15, 2026 at 12:01 am PST (the “Survey Period”), unless earlier suspended, modified, extended, or terminated by Pilates Addiction in its sole discretion. All survey responses must be submitted and received during the Survey Period to be eligible for any Incentive. Responses submitted after the expiration of the Survey Period may be deemed ineligible and may not qualify for any Incentive, gift card, promotional offer, or other reward. Pilates Addiction reserves the right, in its sole discretion, to extend, shorten, suspend, modify, or terminate the Survey Program or Survey Period at any time without prior notice, including in the event of technical issues, suspected fraud, operational concerns, legal compliance matters, or other circumstances affecting the administration or integrity of the Survey Program.

III. VOLUNTARY PARTICIPATION.

Participation in the Survey Program is entirely voluntary. You are under no obligation to complete any survey, provide any feedback, or accept any incentive in connection with the Survey Program. You may discontinue participation at any time prior to submission of your responses.

 

IV. SURVEY PURPOSE.

SURVEY PURPOSE. The purpose of the Survey Program is to help Pilates Addiction evaluate customer satisfaction, studio experiences, operational performance, instructor quality, membership retention, service preferences, facility conditions, scheduling experiences, pricing feedback, and other business, operational, marketing, training, customer service, and brand-related matters. Survey responses may be aggregated, anonymized, analyzed, summarized, benchmarked, or otherwise utilized internally for operational improvement, franchise support, quality assurance, customer retention initiatives, analytics, training, marketing analysis, and related lawful business purposes.

 

V. SURVEY INCENTIVES; GIFT CARD TERMS. SURVEY INCENTIVES; GIFT CARD TERMS.

Eligible participants who successfully complete the survey during the Survey Period may receive a promotional incentive, which may include a gift card, promotional credit, discount, loyalty incentive, or similar reward (“Incentive”), subject to availability, eligibility verification, and compliance with these Terms. The approximate retail value (“ARV”) of each Incentive shall be up to $__________ USD unless otherwise expressly stated in the applicable survey invitation or promotional materials. No purchase is necessary to participate. Limit one (1) Incentive per individual, household, email address, and/or mobile number unless otherwise expressly authorized by Pilates Addiction. Pilates Addiction reserves the right, in its sole discretion, to substitute an Incentive of equal or greater value, modify the Incentive structure or value, discontinue the Survey Program, or deny issuance of any Incentive in cases involving suspected fraud, duplicate participation, abuse, automated submissions, inaccurate or misleading information, violations of these Terms, or any conduct deemed inconsistent with the intended purpose or integrity of the Survey Program.

Incentives are non-transferable, may not be redeemed or exchanged for cash except where required by applicable law, and may be subject to additional terms, conditions, expiration dates, limitations, and restrictions imposed by the applicable third-party gift card issuer or provider. Pilates Addiction shall not be responsible or liable for lost, stolen, delayed, damaged, expired, inaccessible, misdirected, or undeliverable Incentives. Participants acknowledge and agree that they are solely responsible for any and all federal, state, local, provincial, or other taxes, duties, reporting obligations, or governmental fees arising from or relating to the receipt, use, or redemption of any Incentive. Pilates Addiction shall have no responsibility or liability for any tax consequences associated with participation in the Survey Program or receipt of any Incentive.

 

VI. ACCURACY OF INFORMATION.

You agree that all information submitted in connection with the Survey Program shall be truthful, accurate, complete, and submitted in good faith. You further agree not to (i) impersonate another individual; (ii) submit automated or scripted responses; (iii) submit false, misleading, defamatory, obscene, discriminatory, unlawful, or harassing content; (iv) attempt to manipulate survey results; (v) submit multiple responses without authorization; or (vi) interfere with the operation or integrity of the Survey Program.

Pilates Addiction reserves the right to remove, reject, invalidate, or disregard any submission in its sole discretion.

 

VII. PRIVACY; COLLECTION AND USE OF PERSONAL INFORMATION.

By participating in the Survey Program, you acknowledge and agree that Pilates Addiction may collect, process, store, analyze, transfer, and use certain personal information and feedback data submitted in connection with the Survey Program, including without limitation your name, email address, telephone number, membership status, attendance history, survey responses, opinions, demographic information, customer experience information, and other voluntarily submitted information (“Personal Information”).

Such Personal Information may be used for: (i) administration of the Survey Program; (ii) issuance of Incentives; (iii) customer service and follow-up communications; (iv) analytics and reporting; (v) operational improvements; (vi) franchise support and training; (vii) marketing analysis; (viii) customer retention initiatives; (ix) legal compliance; and (x) other legitimate business purposes.

To the extent applicable under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA/CPRA”), California residents may have certain rights regarding access to, correction of, deletion of, or limitation of use of Personal Information, subject to applicable legal exceptions.

Participation in the Survey Program constitutes your acknowledgment that Personal Information may be processed in accordance with the Company’s applicable privacy policy www.pilatesaddiction.com/privacy-survey and internal business practices.

 

VIII. TCPA DISCLOSURES; COMMUNICATION CONSENT.

 By voluntarily providing your telephone number, mobile number, or email address in connection with the Survey Program, you expressly consent to receive communications from Pilates Addiction and its affiliates relating to: (i) administration of the Survey Program; (ii) delivery of Incentives; (iii) customer service follow-up; (iv) survey verification; (v) membership-related communications; and (vi) related informational communications.

Such communications may be made via telephone call, text message, email, prerecorded message, automated dialing system, or other communication technology to the extent permitted by applicable law. Consent to receive marketing or promotional communications is not a condition of membership, purchase, or survey participation. You may opt out of marketing or promotional emails by using the unsubscribe functionality included within such communications. You may opt out of SMS or text communications by replying STOP to any text message or by contacting the Company directly. Even if you opt out of marketing communications, the Company may still send transactional, operational, administrative, legal, or service-related communications where permitted by law. Message and data rates may apply. Wireless carriers are not responsible for delayed or undelivered messages.

 

IX. NO CONFIDENTIALITY OF SURVEY RESPONSES.

Except as otherwise required by law or expressly stated in the Company’s privacy policy www.pilatesaddiction.com/privacy-survey, survey responses and feedback submissions shall not be considered confidential or proprietary. You acknowledge that Pilates Addiction may use ideas, suggestions, recommendations, concepts, comments, and feedback submitted by participants without restriction or compensation.

 

X. DISCLAIMER OF WARRANTIES.

The Survey Program, survey platform, website functionality, and Incentives are provided on an “as is” and “as available” basis without warranties of any kind, whether express or implied. Pilates Addiction disclaims all warranties, including implied warranties of merchantability, fitness for a particular purpose, title, non-infringement, availability, accuracy, or uninterrupted functionality. Pilates Addiction does not guarantee that the Survey Program will be uninterrupted, error-free, secure, or available at all times.

 

XI. LIMITATION OF LIABILITY.

 To the fullest extent permitted by law, Pilates Addiction and its affiliates, franchisees, licensors, vendors, contractors, officers, directors, employees, agents, and representatives shall not be liable for any indirect, incidental, consequential, special, punitive, or exemplary damages arising out of or relating to the Survey Program, participation in the survey, use of any Incentive, technical failures, communication failures, unauthorized access, data breaches, delays, lost data, system outages, or any related matter. In no event shall the aggregate liability of Pilates Addiction arising from or relating to the Survey Program exceed the retail value of the Incentive actually issued to the participant.

 

XII. TERMINATION; MODIFICATION

Pilates Addiction reserves the right, in its sole discretion and without prior notice, to suspend, terminate, modify, limit, or cancel the Survey Program or these Terms at any time. Pilates Addiction may disqualify any participant suspected of violating these Terms or engaging in fraudulent, abusive, deceptive, unlawful, or disruptive conduct.

 

XIII. GOVERNING LAW; ARBITRATION; CLASS ACTION WAIVER

These Terms shall be governed by the laws of the State of California, without regard to conflicts of law principles. Any dispute, claim, or controversy arising out of or relating to the Survey Program or these Terms shall be resolved exclusively through binding arbitration administered by the American Arbitration Association in accordance with its applicable consumer arbitration rules. You expressly waive any right to a jury trial and agree that claims may only be brought in your individual capacity and not as part of any class action, collective action, representative action, mass action, or private attorney general proceeding. To the fullest extent permitted by law, you further waive any right to participate in any class-wide or representative proceeding against Pilates Addiction.

 

XIV. CALIFORNIA RIGHTS AND NOTICES

California residents may request additional information regarding the collection and use of Personal Information by contacting the Company in accordance with its privacy practices www.pilatesaddiction.com/privacy-survey. Nothing in these Terms shall limit any non-waivable rights available under California law.

 

XV. CONTACT INFORMATION

Questions regarding the Survey Program or these Terms may be directed to:

Pilates Addiction Franchisor, LLC

communications@pilatesaddiction.com

4000 MacArthur Blvd, Suite 800. Newport Beach, CA 92660